There's been a trend recently (or maybe it's cyclical) in favor of retro logos. And why not? There's something comforting and satisfying about design that hearkens back to an earlier era, especially if you're someone who's inclined to imagine a past that was simpler and somehow more solid than our modern age.
But just as that kind of reasoning (the world used to be better, cleaner, easier, more honest, more fun, or what-have-you) has an awful lot of logical flaws, there's also something that gets a flimsy, a little silly about too much emphasis on campy, retro design.
Still, all is not lost, and there's a difference between facile nostalgia and a serious appreciation for the myriad of useful, lasting design concepts that have stood the test of time. Things like hand-drawing, simple geometric forms, solid colors, and classic fonts are still appealing for a reason. And just as we shouldn't lean too heavily on the (perhaps temporarily) revived interest in designs that shout "the 1960s!" or "the 1920s!" it's equally important not to drown in the waves of ultra-contemporary, high-tech design.
Instead, good design can put to good use the enormous leaps in technology that we've seen in recent years while still remembering that simplicity and good taste never fall out of style. One of the keys to a compelling logo is navigating that narrow road between design that tries too hard to be hip and cutting-edge, and design that relies too much on easy retro "looks" or is afraid to take risks. Your business won’t be outdated in 5 years, so why should your logo?
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