We know logos... do you?

From Nike’s swoosh to McDonald’s golden arches, a timeless logo design will help your company stand out from the rest and identify with their customers. A lot goes into a logo design project that many people don’t even realize. So what is the process of creating a successful logo?

1) Know your company. Have a brainstorming session and come up with the image you, as an organization, wish to portray. Are you a new and upcoming company? What kind of customers do you want to target? Who are your competitors? Do they have logos? The more specific you get, the easier time the logo designers will have coming up with a fresh image for your company.

2) Have samples created. Your logo design is one of the first things your customer will see before most will even get a chance to speak with you or one of your employees. As such, it needs to say a lot about you without being too complicated or confusing. Although it may seem easy enough to do it yourself, a professional will have the programs, the knowledge and the talent to design a logo that will impress your customers. In order for a professional to be able to design a captivating logo design, you will need to provide them with all of the information you came up with in your brainstorming session. Make sure they know what your company does, stands for and wants to do in the future. The more information they have -- the better logo they will be able to design.

3) Revisions, revisions, revisions. Once your logo designers have come up with a variety of samples for you to view, you will need to give as much and as specific feedback as you can. If they don’t know which one you like the most, they won’t be able to move forward. Provide input. It is, after all, your company’s brand and should have your style and thought in it.

4) Color Psychology. As a customer, you won’t need to know a ton about this particular section of the process; however it is good to note a few things. The color(s) that you choose for your logo design do have a specific effect on your customers, whether they realize it or not. Green for example is often viewed as a sign of wealth and success; it can however be synonymous with envy. There is also a global color scale to consider. Some colors work effectively in North America, but are not as successful in other countries/regions of the world. For example, the Chinese associate the color white with funerals and red with weddings. Informing your logo designer of your target demographic will definitely help them when considering color options. Be sure to have them help you evaluate which colors will be the most beneficial to your business.

5) Finalizing. Once you have chosen the best logo design for your company, you will then have to decide where to use your logo. Will it be best suited for business cards only, or will it also be used in Yellow Page ads and on as part of your website design? Do you want to have corporate stationary made up? Or brochures? These sorts of decisions will help you in your branding process. As you move towards corporate branding your logo will become your spokesperson. Invest in a great one!

For more information about logo design and the process of designing logos, please visit www.logotree.com or call toll free 1-866-816-5646 and speak to a real person!